Since the number of monthly active WeChat users in 2nd quarter 2015 reached 600 million (data from statista ). It already much more than a common social app when in use.
First, not as FB or Twitter, WeChat focus on features in mobile devices. That is, the website version of WeChat only reserve very basic communicate function. But in its app, there's a whole new world. I think it's a wise choice for WeChat, cause nowadays people are tending to draw information and news from cellphones. It's the most convenient way for us to reach audience. You can close your PC for a week, but you cannot live without your phone for an hour.
Second, in the WeChat app Business and its Promotion channel are getting prosperous. This summer vacation, when I back to China, I found almost every decent restaurant has a QR code， and if you scan the code via WeChat, you can receive the coupons, discount ,and any other information from the shop.
WeChat helps people easily get access to the information they need to know. On the contrary, companies can easily promote their products through it. (Ps: not just restaurant. Travel attractions provide QR code, and people who scan it can enjoy the voice guide. TV stations also provide QR code in a limited time when broadcasting, and people could get free tickets or so after scan.)
Third, in a small circle, many people start to launch their business in WeChat by posting their products in “Moments”, but the shortcoming is the content cannot be repost in WeChat. So, only the people who followed him/her can see the post, and most of us dislike this kind of post.
However, in a bigger business scope, WeChat has contained almost all the business areas. With it, People can transfer money, pay the bills, buy movie tickets, book travel tickets, call taxies, shopping, investing，and even doing Charity. In a short way, it's like a combo of Uber, Yelp, Amazon, and Instagram.
WeChat Wallet
WeChat itself cannot do all the service, so it's a huge opportunity for other connecting industries. People may not download the Movie Tickets app, but through WeChat we can still buy tickets through it within a Jump page.
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