Implantable Advertising in multiple videos

The advertisements can be  being blocked in most online streaming  video website. Most of the videos transfer their battlefield to the insert advertisements, Implantable advertisements.

Besides that, actually present movies are building an examples for the inserted Ads (no matter what channel it belongs).

From the  article Transformers 4 and implantable Ads, we can tell the revenue of this movie has already been gained besides the later box office.

Actually, in every videos that made for mass media, the implantable advertisements are commonplace. usually, The profs are mutual and linear.

The more viewers of certain video, the more effect and influence the Ads has made. And also, the more investments from Ads, the more support the producer have, then they have a greater ability to make good videos.

Here's a list that presented the list about the revenue that certain popular Chinese variety shows charged from Ads.(The Nubs showed in the last column is the price, and the unit is 100million yuan. )

I do believe the trend will continued in the near future,, cause it' s almost a perfect way to convey the information through a interesting story rather than an avoidable boring direct Ad.

Chinese Video Streaming Websites

This week, teacher's videos talked about the Ads on the websites and the Ads blockers. Those reminded me of the video streaming websites.

Interestingly, and also pity-fully, in China, we can only enjoyed the domestic Video Streaming websites. That is the YouTube is not available to us. The other interesting thing is, in China, we have so many choices for the watching videos online. Many companies shared the market. The picture below shows how the video streaming websites market being shared in May,2014(resource:iUserTracker).

Similar to Youtube, the Ads are setting in front of the videos we choose to play, and the more the clicks/views, the longer the time of Ads. The slight difference is all the Ads are usually being played at the beginning, and will not being played again in the middle of the video. In addition, almost all the video streaming websites have a policy that once you pay a annual fee or so to gain membership, then all the Ads could be erased. Here attached the revenue of the online video website. 

I, as well as all the people who are accustomed to watch videos online, always have several video apps in our PC or mobile devices. They are all familiar to us, and have different unique "strengths" though. 

 I am not sure it's an International routine or just a typical Chinese style: almost all the online videos the websites provided are purchased by the websites. So the  main websites are competing in the resources of videos fiercely. The choices of website are various, and the sources of videos are similar. Then, what can make the differences when earning market share? Most of the sites choose to buy some certain popular videos outright. 

For example, Sohu has the most resources of foreign serials, Iqiyi has most movies, Youku has most domestic serials and  variety shows, and so on.

However, these competitions can easily be copied and catched. Then, it became a simply competition of capitals. So the next step for these website is creating their own series or verities.

The main video websites like YouKu(/Tudou), Iqiyi, Sohu, and Tencent all have their own self-making videos. Moreover, they set up subsidiary companies for movies, serials, and verity shows making. Hiring actors, actresses, directors to step into this industry. 

It's a pretty troublesome situation that consumers need to go to different websites to watch different videos, but as to the websites, it seems to the only way for them to win the market.

Wearable devices

As mentioned in the article, Google glass Lead, the main advantage for wearable devices is reducing users' time of action and intention. They simply the processes for people to get information, and make it even more faster for users.

It's a Information Age, and those who get more latest information have more chances. So the marketers can find the market of the technology that can help users getting what hey want in a most simple and fast way.

I think the functions users care the most will be the internet marketers' orientation. So in the article The future of wearable tech,  the writer mentioned that in the recent 2 or 3 years, the body record, control and communication area will still be the main function that people use. It will also be requested  of the Right Now infro. but in a short future, the tech will be widely used in the treatment and education or so. And I think it will also be the most promising area in future.The next step for the marketers to  step in.

Airbnb in a trip

Airbnb, as a worldwide accommodation website, it provide visitors a new way to rent rooms, Apts, or houses while traveling.

These two weeks, I together with my friend, also chose it as an economical accommodation.

It is the very first time for both of us using it.  Fortunately, the procedures of it is quite simple. During the finding and booking period, the only thing bored me a lot is New messages do not update when I scan the website. Although me and the the landlord can communicate through email and text, it still can be better if we have a chat window while using website.

According to Statistics, the users of Airbnb increased from 2,652 in 2010 to 16,483 in the first half of 2014 in NYC.

The prosperity of this company can largely owe to the mutual trust from the landlords and the renters. So, unlike the normal hotels, the identification of the both sides is needed.